Termo Čelik

Engaging in the copywriting process is an immensely enjoyable endeavor.

It begins with the intriguing task of interviewing my client, delving deep into the essence of their business.

Through these conversations, I aim to unravel the unique qualities that set them apart in their industry landscape.

We explore not only what currently distinguishes them but also the potential avenues through which they can shine even brighter.

One pivotal aspect of these discussions revolves around understanding their target audience or ideal customer.

By identifying the demographics, preferences, and pain points of their audience, we gain valuable insights that inform our copywriting strategy.

Equally crucial is discerning who they perceive as their main competitors. This allows us to grasp the competitive landscape and strategize effectively to stand out in the crowd.

Goals and objectives serve as guiding beacons in the copywriting journey. By clarifying their short-term and long-term aspirations, we align our efforts to drive tangible outcomes that propel their business forward.

However, the significance of these in-depth interviews extends beyond mere business objectives.

The rationale behind conducting these comprehensive interviews is to humanize the client’s brand.

By peeling back the layers and showcasing the genuine individuals behind the business facade, we foster a connection with the audience.

This connection is built on trust and authenticity, fundamental elements that pave the way for long-term relationships.

Central to this approach is the acknowledgment of the human aspect inherent in their ideal customers.

It’s not merely about demographics or purchasing behaviors, it’s about forging meaningful connections rooted in empathy and understanding.

This human-centric approach cultivates a sense of trustworthiness and rapport, laying the groundwork for customer loyalty.

Ultimately, this emphasis on human connection yields invaluable dividends in the form of word-of-mouth marketing.

When customers feel genuinely connected to a brand, they become its most fervent advocates.

Their recommendations, borne out of authentic experiences, hold unparalleled weight and credibility.

This organic dissemination of positive sentiment is the epitome of effective marketing—free, genuine, and impactful.

At one point i was tasked to utilize my IoT knowledge and PCB design to see if i could out-compete some of their competitors to sell branded custom smart thermostats, but more on that later.

Following thorough research and meticulous copywriting, the next phase of the project unfolded as I delved into crafting the website’s structure and wireframes.

This crucial step aimed to translate conceptual ideas into tangible frameworks, allowing both myself and the client to visualize potential designs and functionalities.

Throughout this process, we explored various possibilities, evaluating what resonated best with the client’s objectives and preferences.

Among the iterations presented, two distinct wireframes emerged, each offering its own unique approach and aesthetic.

However, after thoughtful consideration and collaborative discussions, a unanimous decision was reached to proceed with a single design direction.

This choice reflected a harmonious alignment with the client’s vision and goals, ensuring a cohesive and unified representation of their brand.

With the design direction finalized, the implementation phase commenced seamlessly within the WordPress platform.

Leveraging the platform’s flexibility and user-friendly interface, the development process unfolded smoothly, devoid of any significant hurdles or technical challenges.

Remarkably, the entire website was brought to life and made operational within a mere seven days—a testament to the efficiency and proficiency of the development process.

It’s worth noting that the swift turnaround time did not compromise the depth of strategic groundwork laid prior to development.

Extensive SEO keyword research, competitor analysis, and meticulous copywriting underpinned every aspect of the website’s construction.

This comprehensive approach ensured that the website was not only visually appealing but also strategically optimized to maximize visibility, engagement, and conversion potential.

In essence, the seamless synergy between research, copywriting, and development culminated in the creation of a dynamic and impactful digital platform.

From conceptualization to execution, every facet of the project was guided by a strategic vision aimed at delivering a compelling online presence that resonates with the target audience and achieves the client’s overarching objectives.

What where the goals? and the final result

The primary objective of this endeavor was to establish authority within the industry, enhance brand awareness, and particularly, within the year, secure a coveted position on the first page of Google search results.

Undoubtedly, achieving this feat proved to be an arduous task, yet my unwavering determination propelled me forward. Despite encountering formidable challenges, I remained steadfast in my pursuit of success.

Upon the website’s launch, the initial phase was characterized by gradual changes in SEO strategies to optimize keyword usage effectively. But i had a secret ace up my sleeve.

Given the inherent sluggishness of SEO adjustments in influencing Google search rankings, it necessitated patience and persistence.

It wasn’t until approximately six months post-launch that tangible results began to manifest.

Subsequently, over the course of the subsequent three months, the website’s performance witnessed a significant upsurge.

At this juncture, the fruition of our efforts became palpable as the website started gaining substantial traction, aligning with our original objectives of establishing authority and securing a prominent position on Google’s first page.

Presently, depending on the service offered, the website consistently ranks between the third and ninth positions on Google—a testament to its growing prominence and relevance in the digital landscape.

Notably, there exists an exceptional case where the website attains the coveted top spot on Google’s search results for the search term “smart wireless thermostat.” (in serbian).

This remarkable achievement underscores the efficacy of my strategic approach and the resonance of our content with the target audience.

It serves as a testament to the efficacy of our endeavors in crafting compelling, optimized content that resonates with both search engines and users alike.

The final results:

Philosophy and Approach:

Analysis:

Highlights of the Project:

What where the goals? and the final result